Anvant Money

Fintech

Pioneering the first native consumer app for Avant Money, setting a new standard in digital banking

My Rol: Lead Product Designer

Our goal was not just to launch an app within 36 weeks but to facilitate a smooth transition from web-based banking to mobile, enhancing user engagement and ensuring operational efficiency. To achieve this, we focused on:

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Develop the first native app as the central platform where users can manage their finances efficiently.

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Design and integrate all necessary functionalities to ensure an effective and seamless operation.

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Offer an intuitive and secure experience, ensuring a smooth transition from the previous web model.

Constraints

We face several challenges in implementing this transformation:

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Tight timeline. The project had to be completed within 36 weeks.

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No dedicated team initially. The team had to be assembled while the project was already underway.

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Cultural integration challenge. Avant Money was acquired by Bankinter, meaning we had to align with a different company culture and internal processes.

Achievements

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Successfully launched the app within the defined timeline with all essential features required for business operations.

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Facilitated team integration, fostering collaboration among different departments.

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Supported cultural alignment between Avant Money and Bankinter, ensuring smoother cooperation and communication.

Business Impact

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45% of web users transitioned to the app within the first six months.

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Customer satisfaction increased by 30% based on user feedback and app store ratings.

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Transaction volume via the app grew by 50%, reducing operational reliance on web-based services.

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Brand perception improved positioning Avant Money as a more innovative and customer-friendly financial institution.

Stakeholders

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Core project team. Included the Product Owner (PO), Development Team Lead (DTL), developers, and QA specialists who were directly involved in designing, building, and testing the consumer app.

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Data, research, and CX teams. Contributed critical insights through data analysis, user research, and customer experience feedback, supporting a user-centered and iterative design approach..

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Parallel web Avant Money team and Baninter UX team.

Let's make it easy

We know that our users have neither a great technological profile nor a great financial culture. And they have also been operating for years from online desktop banking.

What does our user want?

Know his balance

Control his payments

Manage his cards

Approve his online purschases

So let´s take all the main operations to the first level.

El reto es alinear todos los productos digitales todos los productos digitales para conseguir una experiencia consistente.

Creating a visual language

To give life to the project we have created a new branding with an online vocation clarification. New colors, fresh, accessible and vibrant. A new type, easy to read. A family of icons that are born from the shapes of our logo. And a system of flexible components that will allow us to face each new screen and flow with consistency and speed.

Dashboard

Simple, elegant, clear and effective. The user can handle three types of information. Balance, amount owed and transactions. Both pending and executed. The movements are categorized according to the type of expenditure made: shopping, food, technology ... The search engine allows you to find the desired movement easily.

Statements

It allows the user to have a control of all their movements ordered monthly.

Cards
Always alert!

In this section the user can access and manage their cards. One of the biggest concerns for customers is knowing when a payment is being made. To respond to their needs we have created a complete alert system. Being able to select multiple options: by amount, by type of operation, how you want to be notified ...